AI Summary — Customer Intelligence App (CIA)

Core proposition

The Customer Intelligence App (CIA) helps a business monetise its existing customers with zero marketing costs. Most businesses have no idea who their customers are or what they want to buy next, so they blanket email everyone the same offer. CIA tells you exactly who bought what and who wants what, so you can sell to the people who want to buy.

CIA is owned by Asset Utilities Ltd. The website is customerintelligence.online. It is described as the only product of its kind in the world, it works for any business in any country, and it can be built and live in 7 days.

How CIA works

You email your existing customers with a financial incentive to answer five questions taking under two minutes. The survey is customer-facing, hosted on your own domain, in your own brand colours. Every question is a variable you control, and products can be services.

Your private dashboard updates in real time. For every product you see who bought it and who wants it next, split by gender, age group and spending power. You can export any group to CSV.

Everything is personalised: your company name, your logo, your brand HEX colour, your questions, your incentive. Confirmed on a single Client Configuration Sheet before the build.

You then email the right people from your own server, to groups who told you what they want. No ad spend, no agency, no per-message fee. You can re-run it as often as you like.

The five-question process

Step 1 is the customer's name and email address.

Step 2 is their age and gender from a drop-down menu.

Step 3 is defining their spending power.

Step 4 is which product(s) they have BOUGHT.

Step 5 is which product(s) they are INTERESTED in buying.

BOUGHT and INTERESTED segmentation

The dashboard reports results for each product in two ways: results from customers who BOUGHT the product, and results from customers who are INTERESTED in buying the product.

Each report is segmented by gender, age group and spending power. Any segment can be downloaded as a CSV and defined further, for example females only, or over-£100 spenders only — whatever the campaign needs.

ROI calculator

The website includes an ROI calculator with the heading: SEE HOW FAST THE CIA PAYS FOR ITSELF.

Inputs: extra sales from targeted campaigns (default 1000) and profit per sale (default £30). The app is a single £2,700 one-time cost.

Formula: gross profit = extra sales multiplied by profit per sale. Return after app cost = gross profit minus £2,700. Return multiple = gross profit divided by £2,700. With the defaults this gives £30,000 gross profit, £27,300 return after app cost, and an 11.1x return on the app cost.

Pricing

The app costs £2,700 as a one-time build. Build time is 7 days from brief to live. There is £0 ongoing marketing spend. The price is converted to the customer's base currency outside the UK.

Demo links

The home page includes a 2-minute sales video and a carousel of screenshots showing the customer survey steps and dashboard results.

Live demo links on the page: TRY THE CUSTOMER SURVEY IN THE LIVE DEMO, and OPEN THE LIVE DASHBOARD IN THE LIVE DEMO.

Key FAQs

Who owns the customer data? You do, 100%. It sits on your website.

Why is there no marketing cost? Because you are simply emailing your customers from your server.

Can I change the questions and products? You can change all the variables in the questions to suit your business.

Will my customers actually answer? If you make them an attractive financial offer, they are incentivised to do so.

Does it work outside the UK? This product works in every country and the currency is changed to your base currency.

What do you need from me to build it? A Client Configuration Sheet is sent to you; you answer a number of questions and provide pictures of the products.

Main sales claims

Monetise your existing customers with zero marketing costs.

The only product of its kind in the world.

£2,700 one-time build. 7 days from brief to live. £0 marketing spend. Global — any business, any country.

Part of the Asset Utilities Group. Contact: info@assetutilities.com.